A conversion is the general term for a visitor completing a site goal. If one of your website’s goals is to convert, which it should be, you need to have your website setup correctly. If you use your website to sell products or even your brand, the primary goal (known as the macro-conversion) is for the user to make a purchase or remember your brand. There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails, newsletters, etc. These are called micro-conversions. Call us today and let us explain to you the importance of conversion. Our experts are standing by.